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West Thebarton
'Mongrel Australia' Album Campaign

Creative Direction
Nicholas Astanei
2022- 2024

©2026 COPYRIGHT NICHOLAS ASTANEI

Client/Band:
West Thebarton

Project/Album:
Mongrel Australia LP


Roles: Creative Direction
Start to finish project managing visual art and assets to follow suit in line with the release of the album.



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DirectorsNotes: Formostofleadsinger(RayDalfsens)lifehehashadanidentityofhavingmixedfamilybackground(Australianborn&Phillipinoparents)&notbeingabletobeplacedinacertainpocketofsocietybasedonhisoftentoreferringtoMongrel/Muttethnicity&upbringing. ParallelscanbedrawnwithinAustralia.A‘Western’1stworldcountrypresenting1stworldqualitieswhilstcontinuingwithalackofdevelopmentinacknowledgingit'snationspastandthepeoplethathavemadeitgreat.

After listening to the music on the album we were able to identify &


define some of the feelings based on themes & lyrics. Translating them into visual language.

Motifs

  • Personal celebration

  • Winning & losing

  • Recognising ‘beauty’

  • Needs & desires

  • Hesitation

  • Humility of victory

  • Attitude & commitment

  • Being counted out

Visual imagery

  • Gold, silver & bronze

  • Reflections

  • Light & shadow

  • Spotlights

  • Trophie

  • Medals

  • Rust

  • Mongrels/Mutts/Dogs +

Moodboard & References

Project 1
Victory EP

Bronze Ep Cover

Project 2
Mongrel Australia LP

Gold LP Cover

Deliverables

  • LP Album Cover Design

  • EP Cover Design

  • Single Covers Design

  • Press Photography

  • Vinyl Design & Packaging

  • Music Video Directorial

  • Merch Designs

  • Video Stage Visualisers

  • Tour Graphics + Content Design

Both Covers were conceived traditionally through sketching
Custom Designed 3D TROPHIES were made in Blender

Both Trophies Custom Bronze and Gold
3D Printed by Industrial Designer Jason Barton

Both Trophies Custom Bronze and Gold
3D Printed by Industrial Designer Jason Barton


  • 3D use means multiple content

  • Physical trophy can be present at launch events

  • Hinted in Music Videos to

  • Photographed with hand models

Using the same 3D models

We actioned dreamy videos inspired by waves
Visualisers Animated by Artist Dave Court

Australian Tour Posters + Assets

Music Video Directed for Lead Single Desire

Merchandise Designed for EP & LP

All Rights Reserved
Nicholas Astanei 2026
Designed by ThereforeBecause